Marketing and Disclosure Policy

Marketing And Disclosure Policy

VoyajeBoard rules for affiliate relationships, sponsored content, pricing claims, creators, and marketing accuracy.

Purpose And Scope

This Marketing and Disclosure Policy (the "Policy") sets the rules for how VoyajeBoard, the travel planning service operated by Voyajer Media LLC, markets the product, discloses commercial relationships, presents advertising and sponsored content, and writes app store copy. It exists to keep VoyajeBoard honest with travelers, consistent with advertising and consumer protection law, and aligned with app store requirements. VoyajeBoard and the voyajeboard.com website are properties of Voyajer Media LLC.This Policy applies to everyone who creates or approves marketing on behalf of VoyajeBoard, including the founder, employees, contractors, agencies, and freelancers, and to every channel, including the app itself, the website, app store listings, email, social media, paid media, and any influencer or partner activity. This Policy works alongside the VoyajeBoard Terms of Service, Acceptable Use Policy, Community Guidelines, and Privacy Policy.Where this Policy conflicts with a binding legal requirement or an app store rule, the legal requirement or app store rule controls.

Core Principles

Every marketing decision at VoyajeBoard follows four principles:

Honest. Claims are accurate, supportable, and not misleading. We do not exaggerate features, results, or pricing.

Clearly disclosed. Commercial relationships, sponsorships, affiliate links, and paid placements are disclosed clearly and close to the content they relate to.

User first. Recommendations and rankings serve the traveler. Money never quietly changes what we recommend or how we rank it.

Privacy preserving. Marketing and advertising do not rely on tracking travelers across other apps or websites, and do not use personal data to target ads.

Affiliate Relationships At VoyajeBoard

VoyajeBoard earns commissions when travelers open external partner links and complete bookings for hotels, activities, flights, car rentals, or travel insurance. These commissions, together with clearly labeled sponsored placements, help keep the core app free. The affiliate model has three fixed rules that marketing and product must never break:

The commercial relationship is visible before the traveler taps a partner link.

The deeper explanation is reachable from every major help, legal, onboarding, and booking surface.

The same-price and ranking-integrity promises are repeated in the dedicated disclosure.

Disclosure Standard

VoyajeBoard follows the U.S. Federal Trade Commission Endorsement Guides, which require that disclosures of a material connection be clear, conspicuous, and placed close to the related claim or link. The current Endorsement Guides are published at https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides. In practice, this means:

Before the tap. Every affiliate or partner call to action carries a visible "Partner" label before the traveler taps it. This applies to affiliate booking buttons, activity sheet calls to action, itinerary booking calls to action, and discovery calls to action.

A one-time disclosure banner. A short disclosure banner appears near partner buttons the first time a traveler encounters them, with longer detail linked from the banner.

A dedicated disclosure screen. The "Partner Disclosure" screen explains the model in plain language and links to the current partner list. It is reachable from Settings, the Help Center, first-run onboarding, the Privacy Policy, and booking surfaces.

Plain language. Disclosures use plain words such as "Partner" and "VoyajeBoard may earn a commission." We do not hide disclosures behind vague labels, faint text, or hard-to-reach pages. Disclosure is required wherever a recommendation is tied to a commission, including marketing emails, social posts, blog content, and destination guides, not only inside the app.

Ranking And Recommendation Integrity

Recommendations and rankings are sorted by quality and value to the traveler. Ranking logic must never sort by which partner pays the highest commission. Before any release that changes booking, ranking, ads, analytics, or partner links, the team confirms that no ranking logic sorts by commission payout. Editorial independence and affiliate revenue can coexist, and leading travel publishers operate this way: commerce content can earn commission while recommendations remain genuinely about quality. VoyajeBoard holds itself to that standard.

Price Neutrality

Travelers pay the same price booking through a VoyajeBoard partner link as they would booking with that partner directly. Marketing must never suggest that VoyajeBoard offers an exclusive lower price unless an exclusive discounted rate genuinely exists, is contractually confirmed, and is accurately described. VoyajeBoard's commission never increases the traveler's price.

What Counts As Advertising And Sponsored Content

In-app advertising at VoyajeBoard means any placement a third party pays for, or that VoyajeBoard presents to promote a commercial relationship. This includes sponsored destination guides, sponsored hotel or restaurant placements, sponsored activity placements, disclosed sponsor cards, and any free-tier banner placements. Affiliate booking links are covered by Part A; this Part covers paid placements and sponsorships.

Labeling Requirements

Every sponsored or paid placement must be clearly labeled so a traveler can tell it apart from organic content before they engage with it. Labeling rules:

Use a clear, visible label such as "Sponsored" or "Partner" on the placement itself.

Place the label where the traveler sees it before tapping, not only after opening the placement.

Do not disguise advertising as neutral editorial content, organic search results, or a traveler review.

Sponsored destination guides must carry the sponsor relationship in the guide, for example a clear note that a guide is presented with a named tourism board or partner.

No Personal-Data Ad Targeting

VoyajeBoard does not use personal data to target advertising and does not share personal data with advertisers for targeting. Sponsored placements are contextual: they are selected based on the destination or content a traveler is already viewing, not based on tracking that traveler across other apps or websites. VoyajeBoard does not use advertising identifiers, third-party advertising SDKs, or retargeting pixels. Advertising must also respect app store rules.Sensitive-category targeting is prohibited, and any advertising experience must meet the transparency expectations of the platforms VoyajeBoard ships on.

Editorial Standards And Separation

Sponsored content is gated by editorial standards. A paid placement does not get to bypass quality, accuracy, or safety review. VoyajeBoard may decline or remove a sponsored placement that is inaccurate, unsafe, low quality, misleading, or inconsistent with the Community Guidelines, even after payment. Every new advertising or sponsored partner is added to the internal partner configuration, the in-app partner list, app store review notes, and the public disclosure page before the placement goes live.

Disclosure Of Paid And Material Connections

Disclosure rules apply off-platform exactly as they apply inside the app. On the website, blog, and social channels:

Affiliate or paid links are disclosed clearly and near the link, and use appropriate link attributes such as rel="sponsored" where applicable.

Sponsored posts, paid partnerships, and gifted experiences are labeled as such, using platform disclosure tools where they exist.

A personal or business relationship with a place, partner, or product is disclosed when it is mentioned, including any founder or team cross-promotion of related ventures.

We never present a paid relationship as an unpaid, independent opinion.

Influencer And Creator Partnerships

When VoyajeBoard works with a creator or influencer, the agreement must require clear and conspicuous disclosure of the paid relationship in the creator's content, consistent with the FTC Endorsement Guides and the relevant platform rules. VoyajeBoard does not ask creators to hide a partnership, to post claims they have not verified, or to use disclosures that are vague or easy to miss. Creators should give honest opinions; VoyajeBoard does not script false praise.

User-Generated Content And Permissions

Traveler photos, reviews, trips, and posts belong to the travelers who created them. Before VoyajeBoard reuses user-generated content in marketing, the team obtains the creator's permission, gives credit as agreed, and respects any limits the creator sets. We do not scrape or repurpose a traveler's content for marketing without permission, and we do not imply that a traveler endorses VoyajeBoard if they have not.

Honest Engagement

VoyajeBoard markets through real value, not manipulation. The team must not:Press and partnership inquiries are routed to press@voyajeboard.com and handled by the marketing function. Community and support questions on social channels are answered honestly and, where needed, routed to support@voyajeboard.com.

Buy, post, or incentivize fake reviews or ratings, for VoyajeBoard or against a competitor.

Buy followers, likes, or other fake engagement.

Use bots or automation to inflate metrics or post deceptive content.

Impersonate travelers, creators, or other brands.

Run misleading promotions, fake scarcity, or fake countdown timers.

Accuracy Of Claims

App store titles, subtitles, descriptions, promotional text, screenshots, and preview media must accurately describe what VoyajeBoard actually does in the submitted build. Guidelines for app store copy:

Describe real, shipped features. Do not market features that are planned, in testing, or behind a disabled flag as if they are available.

Do not claim or imply endorsements, awards, rankings, or partnerships that are not real and verifiable.

Do not name or imply affiliation with other brands, apps, or trademarks without rights to do so.

Keep screenshots and preview media representative of the current app experience.

Pricing And Subscription Representations

App store copy and marketing must describe the pricing model accurately. The current model is a free core app plus the optional VoyajeBoard Plus subscription. As of the source revenue model, VoyajeBoard Plus is priced at USD 5.99 per month or USD 59.99 per year, with a 14-day introductory free trial on first launch where app store eligibility allows.Before publishing any pricing claim, confirm the price, billing interval, and trial terms against the live App Store Connect configuration, because the displayed store price is the source of truth for the traveler. Marketing rules for subscriptions:

State that VoyajeBoard Plus is an auto-renewing subscription and that the core app is free.

Disclose the price, billing period, and any trial terms clearly before the traveler is asked to confirm a purchase.

Explain that a subscription renews until cancelled and can be managed in app store account settings.

Do not describe a trial as free if it converts to a paid subscription, without also stating that it converts and how to cancel.

Do not call the app or a feature "free" in a way that hides a required paid subscription. Auto-renewing subscription disclosures should meet the requirements of the federal Restore Online Shoppers' Confidence Act (ROSCA), applicable state automatic renewal laws, and app store rules. Confirm current requirements with counsel, since federal subscription rulemaking is in flux.

Metadata, Keywords, And Screenshots

App store metadata must be honest. Do not stuff irrelevant keywords, do not use competitor brand names as keywords, and do not use misleading category placement. Promotional text and the "What's New" notes should reflect the actual release. Localized copy must carry the same meaning and the same disclosures as the primary language.

AI Feature Claims

VoyajeBoard uses third-party artificial intelligence to assist with trip planning and itinerary suggestions. When marketing AI features:

Describe AI as an assistive planning tool. Do not promise that AI output is always accurate, complete, or a substitute for the traveler verifying important details.

Make clear, in the product and in marketing where relevant, that suggestions are generated with AI assistance.

Account for AI transparency obligations under the EU AI Act, whose transparency rules in Article 50 apply from 2 August 2026 and include informing users when they interact with AI and identifying AI-generated content. Confirm the current state of AI transparency requirements with counsel before launch in regulated markets.

Review, Ownership, And Enforcement

The marketing function owns this Policy. Significant campaigns, app store metadata changes, influencer agreements, and new advertising or sponsored partnerships are reviewed against this Policy before they go live, and legal review is obtained where the claim, relationship, or jurisdiction warrants it. Disclosure controls and the partner list are re-checked before each app store submission that changes booking, advertising, analytics, or partner links. Marketing that does not meet this Policy is corrected or withdrawn.Repeated or deliberate violations are treated as a serious matter for the people or vendors responsible.

Contact

For questions about this Policy:

Marketing and partnerships: press@voyajeboard.com

General and support: support@voyajeboard.com