-Account management: create accounts, authenticate users, manage sessions, support account recovery, honor account deletion requests, and maintain settings.
-Trip features: create and share trips, manage itineraries, budgets, alerts, destination follows, comments, members, receipts, photos, daybook content, travel feed entries, and booking status.
-Personalization: recommend destinations, tailor trip suggestions, remember preferences, and generate AI-assisted planning content.
-Analytics: understand feature usage, measure performance, improve flows, reconcile affiliate clicks, measure sponsored content interactions, and maintain cost guardrails.
-Subscription access: initialize subscription services, identify the signed-in user, cache the latest Plus entitlement locally for offline boot, and mirror server webhook events into our subscription records.
-Support and safety: respond to support requests, debug issues, prevent abuse, enforce community standards, manage reports and blocks, and maintain service security.
-Affiliate click tracking: measure outbound booking clicks, attribute partner referrals, and confirm booking-funnel performance.
-Legal and compliance: meet app store, privacy, tax, fraud-prevention, safety, and recordkeeping obligations.